Strategic Press Campaign
Amplifying Important Announcements
A fast-paced, high-volume communications initiative designed to generate maximum awareness around your announcement. Every phase of the campaign is carefully coordinated around predetermined publication dates, ensuring your message receives the greatest possible visibility when it matters most.
Who is this service for?
It’s ideal for organizations and individuals preparing to announce a product launch, company milestone, executive appointment, partnership, event, funding announcement, award, or other significant news.
Really, anyone seeking to generate greater awareness and visibility around an important announcement.
How far in advance should I begin planning my campaign?
We recommend contacting us at least 30 days before your planned announcement.
The earlier we begin planning, the better. Additional lead time allows us to develop the campaign, coordinate content, secure media placements, and establish a publishing schedule that aligns with your announcement.
Will my announcement appear in Google search results?
Yes. A successful campaign creates multiple references to your announcement across the web. While each publication may feature unique titles and original content, the messaging is strategically aligned to reinforce your announcement and improve overall visibility.
Can You Help With Last-Minute Announcements?
Often, yes. While additional planning time is always beneficial, we can accommodate accelerated timelines when availability permits. Contact Us
Can we provide our own press release or marketing materials?
Absolutely. We encourage clients to use their own press release and existing marketing materials as you would normally.
Our program is designed to amplify your announcement and extend its reach. If additional support is needed, our team can assist with developing press releases and supporting materials. However, campaigns are most effective when built around your existing announcement, allowing our messaging and promotional efforts to align seamlessly with your communications strategy.
Strategic Press Campaign
Successful announcements do more than communicate news. They build credibility, generate awareness, and amplify important messages. Whether supporting an existing marketing or communications team or leading the campaign from the ground up, our Strategic Press Campaign service helps organizations maximize the visibility of important announcements through a coordinated communications strategy designed to maximize awareness and reach.
This 30-day awareness program supports product launches, company announcements, executive appointments, partnerships, events, awards, funding announcements, and other significant milestones. Rather than relying solely on a single press release, we coordinate multiple forms of content, media placements, social shares, and strategic distribution to create a campaign designed to maximize awareness and amplify your message across multiple channels.
Each campaign is carefully planned around a publishing schedule that builds awareness leading up to the announcement and reinforces its visibility on the day it is released. Depending on the campaign objectives, this may include professionally written press releases, original articles, premium media placements, supporting digital content, and strategic distribution through our publishing partners. Every element is designed to reinforce a consistent message while maximizing exposure during one of the most important moments for your organization.
While many organizations can publish an announcement, fewer have the resources to execute a coordinated awareness campaign. This solution provides the additional planning, publishing support, and distribution needed to expand visibility, strengthen credibility, and help important news reach a broader audience.
What To Expect
Every Strategic Press Campaign is planned around your announcement timeline to ensure messaging, content, and distribution are coordinated for maximum awareness. Our team works closely with you throughout the engagement, managing each phase of the campaign while keeping you informed of progress and key milestones.
This is an intensive, high-volume communications program designed to amplify your message beyond a traditional press release. Through coordinated content development, media placements, social shares, and strategic distribution, we focus on generating meaningful awareness during the period when your announcement matters most.
Contact Us
General: info@ReputationProtect.com
Senior Reputation Consultant: jeff@ReputationProtect.com
Phone: 800.979.3650 or 253.814.8834